Brand Manager
Responsibilities：
Brand Management
- Lead cross functional business team to optimize brand performance & across all departments & channels via integrated planning and brand P&L.
- Drive the delivery of the brand activities and communications with wineries.
- Plan and lead the winery visiting plan and execution according to the marketing calendar.
- Be responsible for all the marketing reports to the related brands, providing market intelligence report including Chinese marketing trends, brand positioning and marketing plans for coming seasons.
- Provide ongoing category, channel & competitive analysis to develop recommended changes on brand strategy.
- Extract insights from a wide range of data to inform business decisions and create opportunities for growth.
Internal Communication and Brand Support
- Provide updated marketing information to Education team, Logistics team, to Sales team, to Finance team for related works.
- Prepare internal marketing reports for brand performance analysis, propose marketing plan for the coming season for each brand.
- Work together with teams to plan and implement winery visiting, brand event etc.
- Provide necessary support to regional teams for brand event, wine fair, winery trips etc.
Other Assignments
- Provide study and research for targeted client if necessary
- Communicate with media, VIP clients directly for brand event.
- Anticipate future trends to stay ahead of competition.
Qualification Requirements
- Min 3 years of relevant experience in marketing/ sales gained from FMCG/ retailor or relevant management consultancy experience.
- Fair understanding of wines product, wines business and the market in Greater China.
- High degree of personal presence with good networking, influencing and communication skills.
- Good personality, team player, result-oriented
- University degree or above;
- Fluent in English (both speaking & writing)
To apply for the job, please contact HR Manager Laura Chen, Mobile:+86 1391 636 4212
工作地点：上海
工作职责：
1、根据公司运营管理总体发展计划制定社群运营工作目标，组织实施并完成相应指标和任务；
2、负责用户社群架构和载体的搭建与运营;
3、持续挖掘用户需求,探索更好满足用户需求的运营机制,整合内外部各种资源；
4、核心用户的挖掘和互动,维系社群活跃度,与用户互动和保持联系,制造感兴趣的话题;
5、深挖社群用户需求,定期组织有效培训及线下活动等；
6、有针对性开展营销活动的策划、互动及执行。
7、探索基于社群的营销获客模式，通过对社群价值挖掘把社群变成流量的入口。
8、负责社群的内容推荐、人群聚集、话题发起、客户管理等工作。
9、构建公司产品的社群会员体系，发展套餐及订单、众筹客户。
任职要求：
1、营销类相关专业，本科及以上学历。
2、有微信、微博传播资源，自媒体运营经验、网络营销和市场推广工作经验。
3、具备良好的职业素养和商业思维，优秀的资源整合能力和推进能力。
4、执行能力强，具有较强的沟通技巧和人际关系处理能力。
5、善于分析总结，能按时完成公司下达的阶段工作目标。
6、有一定的领导和创新能力，及时解决工作中的问题和目标达成。
工作地点：上海
岗位职责：
1、根据公司战略及品牌定位制定电商内容运营年度计划和方案， 负责平台开发及管理；
2、负责平台各版块的内容创作、视频录制、软文编写、图文编辑等。
2、监管平台内容的运营维护、日常更新，粉丝的经营和维护，提升产品的影响力和关注度；
3、负责外部内容资源的接入， 以及自有内容的传播；
4、协助平台的其他运营工作
任职要求：
1、熟悉并深切了解抖音，微信，微博，知乎，小红书等电商内容运营平台的操作及流程；
2、 有2年以上内容运营或相关编辑工作经验者
3、具有较强的选题、采编能力，文笔流畅，善于信息搜索与编辑整理；
4、善于创新、追求结果，工作细致耐心，踏实肯干，责任心强，良好的团队协作能力；
5、中文、新闻、传播、广告等相关专业优先考虑
Location: Shanghai, Suzhou, Beijing(1 headcount for each location)
Responsibilities:
- Set clear target for each client, driving sales and target monitoring each month to reach good performance;
- To work due-diligently in developing new potential on trade accounts in designated territories
- Follow up directly for product introduction, business contract, holiday promotion, and winery activities with all clients;
- Maintain good relationship and deliver professional customer service to current clients, including order arrangement, new item proposal, product training, onsite support, etc;
- Conduct regular sales visit for all the active accounts to develop further business partnership;
- Be responsible for payment collection for the assigned accounts and reach collection target each month;
- To design, plan and implement effective promotion and activity to facilitate sales of EMW products in targeted account under the guidance of company;
- To follow up the plan in implementation of nationwide promotion and campaign;
- Other takes related to sales or assigned by the supervisor.
Qualifications:
- Bachelor degree or above;
- At least three years working experience in wine, F&B or other relevant fields; Wine industry is strongly preferred
- Have good customer service, familiar with local hotels, restaurants and wine shops;
- Outgoing and pleasing personality, good team player;
- Dynamic, self-motivated and able to work under pressure;
- Good English is preferred, wine knowledge is a plus.